TARLAKENYO — SM Group companies received 15 Philippine Quill Awards, including six Excellence Awards, for communications programs spanning community engagement, customer service, financial education, investor relations and digital communications.
The awards went to SM Investments Corporation, the parent company of the SM Group, and businesses across the Group, including SM Foundation, Inc., SM Supermalls (Shopping Center Management Corporation), BDO Unibank, Inc., China Banking Corporation and Signature Series by SM Residences (Signatures Development Corp).
“Good communication helps people understand what our businesses do and why it matters to them,” said Frederic C. DyBuncio, President and Chief Executive Officer of SM Investments. “These awards refl. Sect the work across the Group to communicate clearly with the customers, investors, partners and communities we serve.”
SM Foundation received four awards, including three Excellence Awards. Its “Utilizing Social Good as a Force for Transformation” campaign received Excellence Awards for Community Relations and Corporate Social Responsibility, while #SpreadingSocialGood Stories Online: Transforming Lives Through Heartfelt Storytelling received an Excellence Award for Social Media. Its social good report was also recognized under Publications.
“Communication is an important part of strengthening the impact of development programs,” said Debbie Sy, Executive Director of SM Foundation. “It helps communities understand the opportunities available to them, gives people a voice, and brings partners closer to our mission. That is what spreading social good means to us, using communication to help social good initiatives reach and engage more people.”
BDO received four awards, including three Excellence Awards. “Life Insurance: The Key to Heaven?”and “Tuloy ang Plano: Making Plan B a Family Necessity” received Excellence Awards for Marketing, Advertising and Brand Communication, while “Your Child’s Dreams Need a Plan B” received an Excellence Award for Audio/Visual Communication. BDO Remit’s “Alagang Kabayan: Where Every Kabayan Belongs” was also recognized for Social Media.
SM Investments was recognized for SM In Focus, a group-wide online channel as part of SM’s evolving approach to stakeholder communication, leveraging on YouTube, Facebook, Instagram and TikTok to provide timely, structured, and relevant insights on the group’s operations and impact.
SM Supermalls received three awards for Active Hub, Mindanao and International Coastal 2025, covering Community Relations and Corporate Social Responsibility.
“Our programs begin with understanding what our customers and communities need,” said Steven Tan, President of SM Supermalls. “Communication helps us listen, respond and keep improving how we serve them.”
Chinabank received two awards. Its Investor Relations: Focused on Value campaign was recognized for Financial Communication and Investor Relations, while My CBC Campaign: An App Fit for Beauty Queens was recognized for Marketing, Advertising and Brand Communication.
Signature Series was recognized for “Setting a New Mark in Premium Residential Living” under Marketing, Advertising and Brand Communication.
Organized by the International Association of Business Communicators Philippines (IABC), the Philippine Quill Awards recognize communication programs and practices across organizations in the country. This year’s winners were selected from more than 800 entries evaluated against IABC standards.
