TARLAKENYO — Every holiday season, shopping malls light up with decorations, cheerful music, and special promotions that bring warmth to the hearts of Filipinos. Among the numerous festive activities, one initiative consistently stands out for its purpose and impact—SM Malls’ “Bears of Joy” campaign. More than just a mall promotion, this simple yet heartwarming program has become a cherished tradition that sparks generosity, joy, and hope for countless children across the Philippines.
At its core, the “Bears of Joy” campaign offers mall-goers the chance to buy not just one, but two teddy bears. For a modest price of P280, shoppers can purchase a bear for themselves, and at the same time, donate another to a child in need. These plush toys are more than just a gift—they become symbols of care, comfort, and love, especially for children who might not otherwise experience the joys of the holiday season.
This year, meet Mikah, Ash, Bree, and Ronnie – the brand-new squad that will bring you more than just holiday cheer this Christmas season. For only ₱280, Buy One Donate One with the #SMBearsofJoy2024. The selling period is until December 25, 2024, only at the Upper Ground Level of SM City Tarlac.
What makes this initiative particularly special is its simplicity. In a world that can often seem fast-paced and commercialized, the act of giving a teddy bear — a small, soft toy — becomes a powerful reminder of the true spirit of Christmas: sharing love and spreading happiness, no matter how small the gesture.
Each year, SM Supermalls partners with various charitable organizations and local government units to ensure the donated bears are delivered to children who are most in need—whether they are orphans, street children, or kids affected by calamities. These bear deliveries are often accompanied by heartwarming ceremonies, where children’s eyes light up as they receive their very own teddy bear, often for the first time in their lives.
For the children who receive these Bears of Joy, the experience is more than just receiving a toy; it is a message of hope. In the eyes of a child, a teddy bear can become a lifelong companion, a source of comfort during challenging times, and a symbol of love when they may feel alone.
But the impact doesn’t stop with the children. Many of the donors—families, friends, and individuals—find that participating in the campaign enhances their own holiday celebrations. Parents often use this opportunity to teach their children the values of generosity and empathy. Office groups and organizations make the initiative a part of their corporate social responsibility efforts, promoting a sense of shared purpose and unity.
So, as the holiday lights twinkle and carols fill the air, consider joining this meaningful cause. Be a bearer of joy, and help SM Malls continue its mission to bring happiness, one teddy bear at a time.
