TARLAKENYO (Sept. 10, 2025) — Apple today officially unveiled its latest lineup of iPhones via its Philippine storefront, highlighting three key models: the iPhone 17 Pro, iPhone 17, and the groundbreaking iPhone Air.
Apple’s Philippine site showcases all three new models—iPhone 17 Pro, iPhone 17, and iPhone Air—alongside older variants like iPhone 16 and iPhone 16e. While the site prominently displays them, final availability dates are yet to be confirmed, hinting at staggered release schedules or ongoing updates to provisioning.
Pricing of the new iPhones is pretty much the same as last year’s models, but with a bumped-up storage – from 128 GB to 256 GB.
The iPhone 17 Pro price starts at ₱79,990, the iPhone Air at ₱72,990, and the standard model iPhone 17 at ₱57,990.
The iPhone 17 Pro model is equipped with the powerful A19 Pro chip — Apple’s most advanced mobile chip yet — offering significant performance improvements. It boasts a Super Retina XDR display (6.3″ or 6.9″), ProMotion refresh rate, Always-On display, and dynamic camera upgrades.
The new iPhone Air, the thinnest iPhone ever at just 5.6 mm and weighing ~165 g, yet packing a 6.5″ display and A19 Pro chip features Ceramic Shield 2 for enhanced scratch resistance—claimed to be 3× tougher than previous iterations.
The standard iPhone 17 is equipped with the next-gen 48 MP Dual Fusion camera system, ProMotion (up to 120 Hz), robustness from Ceramic Shield 2, and the handy Action button.
So, are you upgrading? If so, which one is right for you?
Go for the iPhone 17 Pro if you crave top-tier performance, best-in-class battery life, and cutting-edge features with no compromise.
Choose iPhone Air if you prioritize portability and elegant design, yet still want pro-grade power in a feather-light chassis.
Opt for the iPhone 17 if you want a modern, powerful, and more budget-friendly iPhone that still brings Apple’s latest enhancements.
With free delivery across the Philippines via Apple’s online store—and prices inclusive of all taxes and duties — now’s a great time to upgrade if you’re eyeing any of these new releases.
