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HomeBusinessSM Store celebrates 65th founding anniversary through Share Shoes campaign

SM Store celebrates 65th founding anniversary through Share Shoes campaign

TARLAKENYO (Sept. 22, 2023) — A Department of Education 2023 report states that one of the most pressing issues in the basic education system is the lack of access to resources.

Since school shoes are an integral part of a student’s uniform even in public schools, it will be difficult for less-privileged families to purchase them. Thus, leaving children with no choice but to either use their old and ill-fitting shoes, or worse, walk barefoot – just to complete their education.

And this is what SM Store aims to help with as it celebrates its 65th founding anniversary this year.

With its partner organizations, SM Store aims to donate more than 16,000 pairs of shoes to the last-mile schools and communities in the country through the Share Shoes campaign.

With a minimum of P3,000 single-receipt-spend at any SM Store, a customer is entitled to donate a pair of shoes, which originally retails for P299, for only P65 and shall be considered as a Share Shoes Champion. This campaign runs from Sept. 1 to Nov. 15, 2023.

More than a material donation, SM Store hopes that these pairs of shoes will help the children’s journey towards a better life. Through a simple act of giving, these underprivileged children can learn, play, and flourish in school. And by protecting their young feet, the time will come when they can confidently step, walk, run, and even leap toward their individual goals and dreams.



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