Concepcion lies on the southeastern tip of the province. Originally, it was part of Magalang, Pampanga until a great flood in 1863, which sent its inhabitants fleeing to safer grounds. The inhabitants went to two directions. Those who took the southeastern side of San Bartolome went as far as Magalang near the slopes of Mt. Arayat. Another group went to the northeastern side selected the present location and called it barrio Matundok or Matondo. The settlers included the Yumuls, Castros, Dizons, Pinedas, Felicianos, Aquinos, Cortezes, Bermudeses, and many others.
The early settlers in Concepcion cut down trees to build their huts. The place was generally flat that made it suitable for agriculture. Two rivers, the Lucong and Parua, irrigated the area where they planted rice and much later, sugarcane.
They brought with them an image of the Immaculate Concepcion from whom they sought protection in their new home. Later, they named their town Concepcion after the Virgin of the Immaculate Concepcion who, according to the people, is miraculous.
Hallowed with numerous intellectual and heroic sons and daughters, Concepcion is the hometown of Benigno Ninoy Aquino, the greatest Filipino martyr of the modern times, who is married to Corazon C. Aquino, 11th President of thePhilippines.
Concepcion is synonymous to excellent food. It is the bowl of fine cuisine and exotic foodstuffs. Endowed with the Kapampangan tradition of preparing food, Concepcion soars high because of its admirable and first-rate culinary arts.