Join LGBTQIA+ communities and allies in colorful celebration of identity, self-expression, and belonging
This Pride Month, SM Supermalls transforms into a vibrant stage where everyone can shine. From June 22 to 30, your most-loved SM Supermalls invites LGBTQIA+ communities, allies, families, and friends to come together for a week-long celebration of diversity, creativity, and authentic self-expression.
Through #RainbowPrideAtSM, SM continues to champion safe and welcoming spaces where everyone can feel seen, valued, and celebrated. With colorful installations, exciting performances, community activities, Pride-inspired, maxed out experiences, everyone is invited to embrace their main-character moment and celebrate exactly who they are.
Strike a pose at Rainbow Pride Photospots
Bring your Pride story to life at vibrant Rainbow Pride Photospots across participating SM malls. Designed to celebrate individually and self-expression, these colorful installations provide the perfect backdrop for photos, videos, and memorable moments with friends, family, and fellow allies.
Whether you’re capturing your best angle or creating content with your community, every photospot is a reminder that your story deserves to be seen and celebrated.
Shine at the Rainbow Drag Show and Pride Parade
Get ready for a spectacular celebration of talent, creativity, and confidence as select SM malls host the Rainbow Drag Show and Pride Parade.
Featuring dazzling drag performers, entertainers, and Pride icons, the festivities bring color, energy, and culture to the heart of the mall. Cheer for your favorite performers, celebrate diverse voices, and join the parade as it marches in support of love, identity, and self-expression.
It’s a vibrant community celebration where everyone is encouraged to take center stage and shine.
Play With Pride: Pickleball Rally
The celebration continues on the court with the Play With Pride: Pickleball Rally.
Hosted at participating SM malls with pickleball facilities, the event brings together LGBTQIA+ communities and allies for a day of friendly competition, connection, and fun. Rainbow-themed court elements and colorful attire add to the festive atmosphere, creating an inclusive space where everyone can play, compete, and celebrate together.
Celebrate Pride at SM
More than a celebration, #RainbowPrideAtSM is a reminder that everyone deserves a space where they can express themselves freely, build meaningful connections, and feel a sense of belonging.
This June, discover colorful experiences, celebrate diverse communities, and create unforgettable main-character moments at your most-loved SM Supermalls.
For updates and schedules of Pride Month activities, visit SM Supermalls’ official social media pages and join the celebration through #RainbowPrideAtSM.
