LA PAZ, Tarlac (Dec. 29, 2025) – The spirit of the season truly came alive last week as a team of dedicated SM Supermalls volunteers from SM City Tarlac, accompanied by the brand’s beloved plush toys, brought a day of pure delight to the students of Dumarais Elementary School.
The initiative, part of SM’s #SMBestiesOfJoy2025 campaign, underscored the simple yet powerful message that “Joy is Best Shared.” The school grounds transformed into a scene of laughter and excitement as the plushies—Rumi, Nana, Tala, and Hannie—brought love and joy to the children.
More than just a fun visit, the event was a mission to deliver love, joy, and hope. Volunteers engaged with the students through personal interactions, creating unforgettable memories for the young attendees. The sight of scores of school children hugging the fuzzy toys is a testament to the magic of community and shared happiness.
The visit to Dumarais Elementary School highlights SM’s ongoing commitment to corporate social responsibility and community engagement, especially during the holiday season. By focusing on personal connection and cheerful celebration, the #SMBestiesOfJoy2025 campaign aims to create a ripple effect of positivity, proving that the greatest gift is often the time and happiness shared with others.
As the children went home with their own Rumi, Nana, Tala, and Hannie toys with bright smiles, the enduring message was clear: shared joy builds a stronger, warmer community for everyone.
